Genre choice

The song I have chosen 'Skyscraper' fits into the genre of pop. The video for this song does reflect that genre in many ellements, for example a lot of close ups of the artist are used and editing keeps the spectator interested.

Other video like this one are used within the pop genre. Video such as:



However the pop genre can use different codes and conventions to reflect the genre of music. For example many video use dance as a way of reflecting the pop genre as well as using colorful backdrops or colourful mise-en-scene such as costume.

An example of a colourful music video would be LMFAO 'Sorry For Party Rocking' were both dancing and colourful music is both used:

A pop music video which would go against the typical conventions but follow some would be Beyonce's 'Single Ladies'. Sticking with the convention of using dance as a way to reflect a music video and also making sure the artist is seen within the video also sticks to another convention. This video was hugely popular as well as a worldwide success that won many awards and nominated for a lot more. Many saw this video as the making of Beyonce as it showed what she does best, performing. This is an example of a music video which goes against some of the conventions but can also be a huge success.



Here is a Prezi I created to show the codes and conventions of a music video.
 

Information about chosen artist

The song I have chosen to do produce a music video for is Demi Lovato SkyScraper. This song follows the pop genre and the original music video stays within the conventions of a pop music video.

Demi Lovato is an award winning singer, song writer and musician earning herself 28 awards with over 53 nominations. As well as multiple awards Demi has realised three studio albums and has provided soundtracks for television shows and movies which she has stared in as herself.
Demi's latest album 'Unbroken' held a personal message after battling bullying and also conquering an eating disorder. As well as been an inspiration she is also seen as a role model to young woman who may find it hard to cope with the social pressures of life.

I chose the song 'Skyscraper' because I wanted to produce a pop music video but I wanted the song to be quite slow in parts and upbeat most of the time. I like the song 'Skyscraper' as it reflects the person Demi Lovato has become. 'Skyscraper' also felt like a good song to produce a video too and helps as there are a lot of different elements I can use in the video to reflect the lyrics in the song.

From Demi's album 'Unbroken' the audience can gather that her values and beliefs are to be comfortable in your own skin and this song emphasised that very well.

The lyrics to SkyScraper:

Skies are crying
I am watching
Catching teardrops in my hands
Only silence as it's ending, like we never had a chance
Do you have to, make me feel like there is nothing left of me?[Chorus]
You can take everything I have
You can break everything I am
Like I'm made of glass
Like I'm made of paper
Go on and try to tear me down
I will be rising from the ground
Like a skyscraper!
Like a skyscraper!

As the smoke clears
I awaken, and untangle you from me
Would it make you, feel better to watch me while I bleed?
All my windows, still are broken
But I'm standing on my feet[Chorus]
You can take everything I have
You can break everything I am
Like I'm made of glass

Like I'm made of paper
Go on and try to tear me down
I will be rising from the ground
Like a skyscraper!
Like a skyscraper!
[Bridge]
Go run, run, run
I'm gonna stay right here
Watch you disappear, yeah
Go run, run, run
Yeah it's a long way down
But I am closer to the clouds up here

You can take everything I have
You can break everything I am
Like i'm made of glass
Like i'm made of paper, Ohhh woaah
Go on and try to tear me down
I will be rising from the ground

Like a skyscraper!
Like a skyscraper!

Like a skyscraper!
Like a skyscraper!