Genre choice

The song I have chosen 'Skyscraper' fits into the genre of pop. The video for this song does reflect that genre in many ellements, for example a lot of close ups of the artist are used and editing keeps the spectator interested.

Other video like this one are used within the pop genre. Video such as:



However the pop genre can use different codes and conventions to reflect the genre of music. For example many video use dance as a way of reflecting the pop genre as well as using colorful backdrops or colourful mise-en-scene such as costume.

An example of a colourful music video would be LMFAO 'Sorry For Party Rocking' were both dancing and colourful music is both used:

A pop music video which would go against the typical conventions but follow some would be Beyonce's 'Single Ladies'. Sticking with the convention of using dance as a way to reflect a music video and also making sure the artist is seen within the video also sticks to another convention. This video was hugely popular as well as a worldwide success that won many awards and nominated for a lot more. Many saw this video as the making of Beyonce as it showed what she does best, performing. This is an example of a music video which goes against some of the conventions but can also be a huge success.



Here is a Prezi I created to show the codes and conventions of a music video.