Qualitative data- The term qualitative data is used to describe certain types of information. Such as surveys, questionnaire, this type of data can not be put into numbers.
Quantitative data- Quantitative data is were data are more precisely described in terms of quantity and in which numerical values are used, this type of information can be turned into graphs and pie charts etc.
Demographic data- Data that describes the characteristics of the human population. Often used in government surveys.
Psycho-graphic data- This is used too collect data about an audience. Data such as personality, attitudes, interests, hobbies, lifestyle, values and beliefs.
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