Hobbies: Like to watch films, loves music and hanging out with her friends.
Role within the production: Shaunna plays the imagined artist as well as posing for my model within my ancillary texts.
Why I chose this performer: Initally I had a choice of two actresses. I chose Shaunna because she is my twin and we live together which meant I could ask her to record whenever I needed. Shaunna has also stared in many productions as a child and knows what it takes to put on an affective performance. Shaunna has also studied AS Media and AS Film Studies so she could also give me her input into the overall outcome of my video.
To gain an audience response I have come up with the following questions:
What features of this video do you like?
Do you like the natural location?
If you were making a video to this song, what would you visualise?
If anything, what would you change about this video?
Would you have a change of location in the video?
The video I have shown my audience is the following.
I created this video to show an audience response to the original video of the song 'Skyscraper'. I filmed this video using a girl aged 16 who's social group fits into group E. This girls music preference is bands rather then singular artists. This girl had never seen the original video and has also never heard the song before but managed to come up with some creative ideas for the kind of music video she would visualize for the song 'Skyscraper'.
Audience response 1
I created this video based upon my audience response one (above). This video is a brief summary of my audience response one and it was created using GoAnimate. I created this second video to show an audience response to the original 'Skyscraper' video. I filmed this video using a girl aged 17 who belongs to the social group E. This girls music preference is the pop genre and likes both bands and singular artist. This girl has seen the original video before and has also heard the song before but still managed to come up with some creative ideas similar to audience response one (above), but also managed to come up other creative ideas which would work well for my creative project. Audience response 2
I created this video based upon my audience response two (above). This video is a brief summary of my audience response two and it was created using GoAnimate.
Qualitative data- The term qualitative data is used to describe certain types of information. Such as surveys, questionnaire, this type of data can not be put into numbers. Quantitative data- Quantitative data is were data are more precisely described in terms of quantity and in which numerical values are used, this type of information can be turned into graphs and pie charts etc. Demographic data- Data that describes the characteristics of the human population. Often used in government surveys. Psycho-graphic data- This is used too collect data about an audience. Data such as personality, attitudes, interests, hobbies, lifestyle, values and beliefs.
For my A2 summer work I researched my chosen genre and created a fact file based upon my chosen artist. I also created a post which shows music videos similar to the song I have chosen. All the videos chosen show some of the codes and conventions of a typical music video.
As a part of my research I have made two audience response videos as well as making a poll questionnaire. I have made these to gather more information about my target audience, also the audience response videos gave me some new ideas that could maybe be used in my creative project.
As a part of class work we've begun to make a reconstruction of a storyboard based upon an existing music video. After getting into a group we started filming using a HD camera borrowed from the media department (Ray Hutty; Media Technician). Filming begun on the 01/10/12 and we encountered our first problem which was the location as it was hard to get the location right. Today I uploaded a blog of possible locations for my music video to be set. I took the images during the summer as a part of extra summer work. The images represent a natural location. Also I have been working in a group to do a deconstruction and reconstruction of an existing music video, for this work I have found it very challenging to work within a group. We have also had issues with time organisation, music problems however editing has gone fine and we have nearly finished, we just need to add the music to the edited footage and when we should be done. I have begun to start planning my storyboard and I hope to have my first edit finished by the end of November or beginning of December. I am finding it hard to make the shots long enough to fill the time gap without keeping the shots running to long. I have been trying to picture it in my mind and have been adding edits to make the shots and video more interesting rather then keeping them running to long and risk them being boring. I have finished my storyboard and have made arrangements to book the thearte with Andy Feetom. I have emailed Andy so far and booking the thearte is proving difficult as all the days and spaces seem to be booked for over events, however we have arrange a meeting and he has given me the option of using W1, again this is proving difficult as that location isn't ideal. 25 October I shot my first couple of shots at home. I did this during the holidays. At first I found it difficult to use the camera but I got the hang of it. Another problem that occurred was that I wanted to shoot a lot of my video but the weather wasn't the ideal and therefore I was unable to do so. I am planning on booking a camera for a couple of weeks time to shoot these shots. Today I have decided to do a paper questionnaire as I hadn't had much response to the questionnaire on my blog. I also think a paper questionnaire are more reliable then the latter of the internet. I am also starting to think about my CD and Web Page work. I am also putting plans for another filming day which I hope to do during the weekend of the 24th November.
I have been recently working on my health and safety assessment I have done this to highlight the health and safety issues that could arise whilst filming on location. I have highlighted ways of preventing these issues arising and stated the level of risk. I have been asking people to fill out my paper questionnaires and have a few responses from my media class. I am going to ask people outside my media class to be able to get a wide range of answers from different people. I have emailed Andy Feetom to suggest a time for a meeting which I hope will take place on Thursday 22nd November 2012 to discuss booking the thearte for some shots with the piano.
I have had a response from Andy Feetom who has informed me that the thearte is fully booked for a long while. This has caused major problems as this space was ideal and the piano I intended to use was in the same building as the thearte and therefore the space was defintly ideal. Andy has suggested that I use W1 space in Wilson building but this is a long way to take the piano and is also not the ideal location.
I have now emailed John and Tim to discuss my problems with getting the thearte space. I am thinking about new ideas instead of using the thearte.
Over the weekend of the 24/11/12 to 26/11/12 I was planning on doing the shots from my natural location, however the weather let me down. I knew I needed to film some shots and decided to do some alternate shots which I needed to do anyway but to film these in another location.
I requested that my model come in for some filming after college. We used the green screen as I wanted a black background. I am also hoping to add a smoke effect to the clip. I have just edited some of my footage on the edit suite. I am also going to get the affects of Ray Hutty (Media Technician) so I can add the smoke effect to my footage for the end of the music video. I am also arranging another filming session with my performer on a day were she is able to come in and film the piano scenes which will go at the beginning of my music video.
The weekend of the 12/01/13 I filmed the full song three times at different angles, I wanted to do this to create more of variety of shots for the music videos itself, I wanted to do this to keep the audience/ viewer intersted in the music video by using cuts to represent these different angle changes.
During the holidays I filmed some more footage. We went to the natural location for this as the perfect weather came along and I wanted to get some footage for this location. All the shots filmed went great but the tape unfortunatley ran out before we had chance to film all the shots.
I have planned a two day filming dates and I am hoping to get them complete this weekend. We are visiting the natural location and then the second location. I have been thinking about alternate shots to the ones original planned, this is to reflect the lyrics within the song more. I have uploaded rushes (see rushes shoot 2) from the previous shoot and I have explained what the shots reflect and positives and negatives of these shots.
The music video that the storyboard was created from was Demi Lovato 'Skyscraper'. I chose this video as this is the song I would like to create my music video too. I like this video because it's simple yet effect and goes with the song. The video also features the typical layout of camera shots.
The song I have chosen 'Skyscraper' fits into the genre of pop. The video for this song does reflect that genre in many ellements, for example a lot of close ups of the artist are used and editing keeps the spectator interested.
Other video like this one are used within the pop genre. Video such as:
However the pop genre can use different codes and conventions to reflect the genre of music. For example many video use dance as a way of reflecting the pop genre as well as using colorful backdrops or colourful mise-en-scene such as costume.
An example of a colourful music video would be LMFAO 'Sorry For Party Rocking' were both dancing and colourful music is both used:
A pop music video which would go against the typical conventions but follow some would be Beyonce's 'Single Ladies'. Sticking with the convention of using dance as a way to reflect a music video and also making sure the artist is seen within the video also sticks to another convention. This video was hugely popular as well as a worldwide success that won many awards and nominated for a lot more. Many saw this video as the making of Beyonce as it showed what she does best, performing. This is an example of a music video which goes against some of the conventions but can also be a huge success.
Here is a Prezi I created to show the codes and conventions of a music video.
The song I have chosen to do produce a music video for is Demi Lovato SkyScraper. This song follows the pop genre and the original music video stays within the conventions of a pop music video.
Demi Lovato is an award winning singer, song writer and musician earning herself 28 awards with over 53 nominations. As well as multiple awards Demi has realised three studio albums and has provided soundtracks for television shows and movies which she has stared in as herself. Demi's latest album 'Unbroken' held a personal message after battling bullying and also conquering an eating disorder. As well as been an inspiration she is also seen as a role model to young woman who may find it hard to cope with the social pressures of life.
I chose the song 'Skyscraper' because I wanted to produce a pop music video but I wanted the song to be quite slow in parts and upbeat most of the time. I like the song 'Skyscraper' as it reflects the person Demi Lovato has become. 'Skyscraper' also felt like a good song to produce a video too and helps as there are a lot of different elements I can use in the video to reflect the lyrics in the song. From Demi's album 'Unbroken' the audience can gather that her values and beliefs are to be comfortable in your own skin and this song emphasised that very well. The lyrics to SkyScraper: Skies are crying I am watching Catching teardrops in my hands Only
silence as it's ending, like we never had a chance Do you have to, make me
feel like there is nothing left of me?[Chorus] You can take everything I
have You can break everything I am Like I'm made of glass Like I'm made
of paper Go on and try to tear me down I will be rising from the
ground Like a skyscraper! Like a skyscraper!
As the smoke
clears I awaken, and untangle you from me Would it make you, feel better
to watch me while I bleed? All my windows, still are broken But I'm
standing on my feet[Chorus] You can take everything I have You can
break everything I am Like I'm made of glass
Like I'm made of paper Go on and try to
tear me down I will be rising from the ground Like a skyscraper! Like a
skyscraper! [Bridge] Go run, run, run I'm gonna stay right
here Watch you disappear, yeah Go run, run, run Yeah it's a long way
down But I am closer to the clouds up here
You can take everything I
have You can break everything I am Like i'm made of glass Like i'm made
of paper, Ohhh woaah Go on and try to tear me down I will be rising from
the ground
